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Roseville Information
Roseville is a city in Placer County, California, located in the metropolitan
area of Sacramento. As of January 1, 2006 the population was 104,655. California
Route 65 bisects the northern part of the city with exits at Blue Oaks
Boulevard, Pleasant Grove, Stanford Ranch Rd./Galleria Blvd., and Interstate 80
Interchange. Interstate Highway 80 also runs through the city, with exits at
Riverside Avenue/Auburn Boulevard, Douglas Boulevard, Eureka Road, and Taylor
Road.
Geography
Roseville is located at 38�45′9″N, 121�17′22″W (38.752434, -121.289338)GR1.
According to the United States Census Bureau, the city has a total area of 79.0
km� (30.5 mi�). 78.9 km� (30.5 mi�) of it is land and 0.1 km� (0.04 mi�) of it
(0.07%) is water.
Demographics
As of 2005, there were 103,845 people, 42,538 households, and 21,855 families
residing in the city. The population density was 1,012.4/km� (2,622.5/mi�).
There were 31,925 housing units at an average density of 404.4/km�
(1,047.6/mi�). The racial makeup of the city was 86.03% White, 1.31% African
American, 0.70% Native American, 4.31% Asian, 0.20% Pacific Islander, 3.93% from
other races, and 3.53% from two or more races. Hispanic or Latino of any race
were 11.54% of the population.
There were 30,783 households out of which 35.4% had children under the age of 18
living with them, 57.1% were married couples living together, 10.1% had a female
householder with no husband present, and 29.0% were non-families. 23.1% of all
households were made up of individuals and 9.2% had someone living alone who was
65 years of age or older. The average household size was 2.57 and the average
family size was 3.03.
In the city the population was spread out with 26.8% under the age of 18, 7.0%
from 18 to 24, 30.8% from 25 to 44, 21.0% from 45 to 64, and 14.5% who were 65
years of age or older. The median age was 36 years. For every 100 females there
were 92.1 males. For every 100 females age 18 and over, there were 88.8 males.
The median income for a household in the city was $57,637, and the median income
for a family was $65,929. Males had a median income of $50,426 versus $35,494
for females. The per capita income for the city was $27,021. About 3.4% of
families and 4.9% of the population were below the poverty line, including 5.3%
of those under age 18 and 4.1% of those age 65 or over.
Transportation
Amtrak, the national passenger rail system, provides service to Roseville. The
city's passenger rail station is located at 201 Pacific Street in the heart of
town. Amtrak Train 5, the westbound California Zephyr, is scheduled to depart
Roseville at 1:35pm daily with service to Sacramento, Davis, Martinez, and
Emeryville across the bay from San Francisco. Amtrak Train 6, the eastbound
California Zephyr, is scheduled to depart Roseville at 11:40am daily with
service to Colfax, Truckee, Reno, Sparks, Winnemucca, Elko, Salt Lake City,
Provo, Helper, Green River, Grand Junction, Glenwood Springs, Denver, Omaha,
Galesburg, and Chicago.
Economy
Utilities
* The City of Roseville provides electric, water, wastewater, and solid waste
services to most of its residents.
* Pacific Gas and Electric provides natural gas service.
* SureWest provides telephone, cable television, cellular telephone, and cable
modem Internet service.
* AT&T also provides telephone, satellite television, cellular telephone, and
DSL Internet service in some select areas of Roseville.
* Comcast provides television and internet service.
* DISH TV provides satellite television services.
Major employers
According to the City of Roseville web site[1], the top ten employers of the
city are:
* Hewlett-Packard
* Kaiser Permanente
* Sutter Roseville Medical Center
* Union Pacific Railroad
* City of Roseville
* Roseville Joint Union High School District
* Pride Industries
* NEC Technologies
* SureWest Communications
* State Farm Insurance
Shopping
Shopping plays a vital role in the economy of Roseville, which has the ninth
highest retail sales of all California cities; Roseville is also the smallest of
the fifteen top ranked cities in retail sales. Roseville is considered a
regional shopping destination, with the Westfield Galleria at Roseville being
the prime example. Westfield is currently embarking on a $220 million, 487,806
square foot expansion that will bring stores such as Tiffany & Company and the
Apple store. Traffic circulation will also be improved both on and outside the
mall parking lot, including the Highway 65 interchange. The city recently was
awarded the home to the Sacramento Capitals will play seven out of fourteen
games at The Galleria, and the team will move from the parking lot of the
Sunrise Mall.
Peter Bollinger Investment Company is building The Fountains at Roseville across
from the mall. It will bring Sacramento's second "lifestyle" shopping center (
after the "Village at Sacramento Gateway") with stores such as Whole Foods,
Belly Chic, Stride Rite, Jack's Urban Eats, Orvis, Chico's, Soma, Lucy,
Coldwater Creek, Giggle, Centro, DSW, Boudin Bakery, Z Gallerie, Anthropologie,
Serendipity, Euro Shoes, Ecco Shoes, White House Black Market, Jos A. Banks, In
Spa, Sister Boutique, European Accessories, Sur La Table, Peet's Coffee, West
Elm, River City Bank, and California Pizza Kitchen. Future phases also include
offices and a boutique hotel.
Revitalization
Beginning in the year 1988 the city embarked on a plan for redeveloping the
downtown core comprising about 207 acres of land[1]. Over the past years and
into the future, the city is spending tens of millions of dollars on
revitalizing its historic areas. The areas have been in decline for a long time.
The city has already completed its Vernon Streetscape Project and is now working
on its Historic District and Riverside Corridor Streetscape Projects. Also, the
city has teamed up with Kobra Properties to develop a parking garage/office
building/art gallery. It will house the new Roseville Arts! and will also
provide the needed parking along with the new office workers. The city has also
purchased the former J.C. Penney building and is negotiating with Hangar 17 Bar
and Grill to purchase and open up an establishment. This represents the first
major restaurant to occupy Vernon Street in a long time and if successful many
others will follow.
Major Projects in City
* West Roseville Specific Plan: 3162 acre master plan area which will include
over 8000 housing units and a village center component in the center.
* Hotel and Convention Center: Joint agreement with Kobra Properties to build a
10-story Embassy Suites and Convention Center. A future phase includes 2
restaurants, parking garage, and second hotel tower.
* Galleria Expansion: (see Shopping)
* The Fountains: (see shopping)
* Civic Plaza Project: (see Revitalization)
* Highland Reserve South: Largest office park planned for city at 1.2 million
square feet. Will also include 42,000 square feet of retail.
* University Park: Formerly largest office park planned for city at 1.1 million
square feet. Will also include over 300 high density condos.
* Stone Point: Roughly 130 acre mixed-use development which will include
housing, shopping, and offices. It will include two 6-story office buildings,
and three 5-story buildings.
* HP/JMC Rezone: Nearly 300 acre mixed-use comprising of nearly 2000 housing
units. Will include shopping and offices as well.
* Diamond Creek Rezone: 28 acre mixed-use development which will include nearly
500 housing units and a mix of retail and offices.
* Fry's Electronics is opening a 144,000 square foot store on North Sunrise
Avenue across from Outback Steakhouse. Projected opening: Spring 2007
* Highland Plaza: 131,900 square foot retail center consisting of a Nugget
Market, Chipotle, and many other retailers.
* Roseville Crossing: 218,260 square foot center at Fairway and Blue Oaks
consisting of Ethan Allen, Chili's, La-Z-Boy, Upscale Gas Station/Mini-mart, 2
Hotels, 4 more restaurants, and additional stores.
* Plaza 41: 30,272 square foot center with Rite Aid and other shops.
Educational institutions
* Heald College
* Chapman University
* University of Phoenix
* William Jessup University
Notable events
* On April 28, 1973, 18 boxcars loaded with bombs en route to the Naval Weapons
Station in Concord, CA began detonating in the Southern Pacific Railroad yard.
More than 6000 bombs detonated for an unknown reason, injuring more than 350
people. The explosions caused damage to 5500 buildings up to 6800 feet away.[2]
In the late 1990s, development in the area had uncovered more unexploded
ordnance (presumably thrown from the explosion), which were safely contained and
destroyed.